Origin Story

I started my coaching business roughly 10 years ago and in 2021, feeling called to change things up and armed with data captured from over 400 clients, I sat down to see what it had to teach me. I noticed that the vast majority of the 260 something women I had worked with struggled primarily with self-confidence and needed help healing their relationship with money.

After a painful, but very necessary breakup and a moment of truth with myself, I realized that even though I had been preaching the gospel of women’s empowerment for years, when I looking at my own life, I was still replicating unconscious familial patterns of financial dependency. In a way, I was stuck in the very same patterns that I was helping other women heal.

After ingesting a big piece of humble pie, I decided that needed to change immediately.

With all the coaching tools you can imagine and almost 20 years of personal development work under my belt, I created a step-by-step process to look at and heal my relationship with money. As I walked the path and tapped into the ‘me’ that had worked in finance more than a decade ago, I also realized that conventional money management wisdom is actually quite extractive and resolved to find a way to empower myself being more mindful of my contribution to society and the planet.

After all, what’s the point of getting rich if it’s killing the earth I love and live on?

In my mind, I needed to re-learn the money game while at the same time starting to change the game itself and how I played it all together. To do so, I sank my teeth into anything that could help me understand the bigger picture and how to be a more conscious steward of resources moving forward.